At
first the internet and music videos have had a tenuous relationship
with one another. The ability to watch anything whenever you want
made TV channels like MTV and VH1, where viewers were given music
videos on the provider's schedule, irrelevant. In response music
videos began popping up around the internet, but even though the
medium changed the videos did not. Just recently bands like Arcade Fire began
incorporating technology available in computers and used it to create videos
that can only be experienced on the internet.
Every
video Arcade Fire creates pushes the idea of how people view music
videos on the internet further than anyone else. Arcade Fire videos
meld simple interactive elements from video games with aesthetics of
music videos into experiences that are neither
video-game-music-videos, or music-video-video-games. The latest
audio visual experiences from the band arguably fall into the
nebulous “internet art” category.
More
on specific videos after the jump. Speakers/Headphones, and HTML 5/Flash compatibility required.